In 1959, when Bill was 11 years old, his father, John Heidemann, bought his first
antique car, a 1926 Studebaker. As a a rookie member of the Fox Valley Chapter of AACA in Illinois, his father put in an opening
bid of $20 for some crates of old speedometers at a club auction. Well, nobody else bid, and he ended up taking home over 400 speedometers, mostly
New Old Stock.
In 1962, John set up Bill, at the age of 14, as President of the speedometer
shop, and started advertising in Hemmings. Speedometers were sold for around $8 and repaired for around $4. Remember,
they were bought for only a nickle each!
As time went on, John specialized in 1902-1931 speedometers, and Bill did
1931 and up. In 1999, John died very suddenly. The last conversation he and son Bill had, he asked him to finish up the
one that was spread out on his workbench. Bill retreived all of his father's stuff, brought it back to Ohio and finished
the job. But, soon, brass era car people wanted Bill's expertise for their speedometers and drives which became his focus 11
years. We don't have very many Brass Era items left, but will help out when possible. Our main focus now is
rebuilding speedometers for American cars 1924-1984.